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Found 1 from your keywords: author="Renée Mauborgne"
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space…
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Kim, W. ChanRenée Mauborgne

Blue Ocean Strategy: Expanded Edition presents a transformative approach to business strategy by arguing that companies succeed not by battling competitors in crowded markets (“red oceans”) but by creating entirely new spaces for growth (“blue oceans”).

Edition
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ISBN/ISSN
9781625274496
Collation
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Series Title
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Call Number
658.4012 KIM b