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Found 1 from your keywords: author="Renée Mauborgne"
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space…
Blue Ocean Strategy: Expanded Edition presents a transformative approach to business strategy by arguing that companies succeed not by battling competitors in crowded markets (“red oceans”) but by creating entirely new spaces for growth (“blue oceans”).
- Edition
- -
- ISBN/ISSN
- 9781625274496
- Collation
- -
- Series Title
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- Call Number
- 658.4012 KIM b
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