Tourism and Environmental Policy Strategies: Promoting Local Destination in Riau Province

This study is based on the principal issues concerning the policy implementation of Pekanbaru tourism promotion which has not been optimally being able to develop the tourism potential in Riau Province. It was estimated to be caused the Pekanbaru City Government strategy c.q Pekanbaru City Tourism Office has not been able to develop the tourism potential in Pekanbaru City. The method used in this research is descriptive qualitative, which aims to formulate strategies that can be applied to tourism promotion policy implementation of Pekanbaru City can support the development of the tourism potential of Riau Province. The collected data were analyzed with an interactive model of Miles and Huberman. The research result indicated that strategy can be applied so that the Pekanbaru City tourism promotion policy implementation be able to support the development of tourism potential of Riau Province create based on reality that tourism development policy of Pekanbaru City which has failed and benchmarking or comparison both with Batam City and Padang City, then the strategy which can be applied is strategy for making the Pekanbaru City as a MICE (Meeting, Incentive, Conference, Exhibition) City.