ENTREPRENEURSHIP ON STRATEGIES TO BUILD COMPETITIVE ADVANTAGES OF RIAU SPECIALTY FOOD PRODUCTS

fatkhurahman, fatkhurahman; Priadana, Sidik; Rusliati, Ellen

The competitive advantage of small and medium industries (SMIs) is a concern in the preparation to face the conditions of developing and growing into large industries. This research, conducted in Riau Province with regard to competitive advantage of SMIs, can provide an overview of the real conditions in the Indonesian border region. Survey was conducted to 247 respondents of small and medium food industry managers using questionnaires. The collected data were analyzed using SEM WarpPLS analysis. The results showed that the competitive advantage of small and medium food industries in Riau Province proved to be influenced by the application of superior strategies, thus, the use of superior strategies was needed to achieve competitive advantage. An effective strategy for business managers is to build entrepreneurship of the business managers through building the ability to see market opportunities and also courage in facing competitors with various risks.

Detail Information

Publisher: Economic Journal Trikonomika
Tahun: 2019
Bahasa: en
Last Updated: 2022-12-29T04:36:23Z

Subjects / Keywords

HB Economic Theory HC Economic History and Conditions

Akses Dokumen

Unduh PDF

Hak Cipta & Lisensi

Konten ini bersumber dari Repositori Institusi Kemendikdasmen.

Hak cipta dimiliki oleh institusi pencipta karya. Dilisensikan di bawah Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

Metadata di-harvest melalui protokol OAI-PMH sesuai SK Sekjen Kemendikbudristek No. 18/M/2022.