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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan - Personal Name; Renée Mauborgne - Personal Name;

Blue Ocean Strategy: Expanded Edition presents a transformative approach to business strategy by arguing that companies succeed not by battling competitors in crowded markets (“red oceans”) but by creating entirely new spaces for growth (“blue oceans”).

Availability
LocationItem CodeCall NumberStatus
My Library (Technology/Applied Sciences)112020000511658.4012 KIM bAvailable
My Library (Technology/Applied Sciences)112020000521658.4012 KIM bAvailable
My Library (Technology/Applied Sciences)112020000531658.4012 KIM bAvailable
Detail Information
Series Title
-
Call Number
658.4012 KIM b
Publisher
: Harvard Business eview Press, 2015
Collation
-
Language
English
ISBN/ISSN
9781625274496
Classification
658.4012
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Business/Management
Specific Detail Info
-
Statement of Responsibility
W. Chan Kim
Other version/related

No other version available

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